Greater Than AIDS
The Greater Than AIDS movement responds to the AIDS crisis in the United States, in particular the severe and disproportionate epidemic among Black Americans. Through a national media campaign and community outreach, Greater Than AIDS aims to elevate the public's knowledge and understanding of HIV/AIDS and confront the stigma surrounding the disease. Although national in scope, the effort is targeting communities most heavily affected, based on HIV/AIDS incidence and prevalence data.
Major media companies are working together to distribute Greater Than AIDS public service ads and related content across the country. Special promotions provide more in-depth coverage. State and local health departments and AIDS offices, AIDS service organizations and other community groups are developing targeted efforts to reach priority groups and locals. Corporate partners are helping to cross promote and extend the reach of the media campaign.
Greater Than AIDS is about the power of individuals acting together to achieve a greater goal – in this case, reducing the spread of HIV. By stressing unity, hope and empowerment, Greater Than AIDS inspires each and every one of us – in our relationships, families and communities – to do our part to stem HIV/AIDS.
Today in the U.S., more than 1.1 million people are living with HIV and/or AIDS – nearly half are Black Americans, far surpassing any other racial or ethnic group. In 2008, the U.S. Centers for Disease Control and Prevention (CDC) reported the domestic epidemic had been undercounted and was significantly worse than prior estimates with 40% more infections occurring nationally that previously believed. According to the CDC, one in five Americans living with HIV doesn't know it, and in some cities the rate is even higher.
While AIDS is a serious disease – indeed a deadly threat, especially for Black Americans who are more likely to die as a result – HIV is preventable. Although no cure yet exists, treatment can dramatically improve and extend the lives of those infected. By confronting the misconceptions and stigma that keep people from taking actions – such as using protection or getting tested or talking openly – it is possible to stem the spread of HIV and reduce the devastating effects of HIV/AIDS.
Greater Than AIDS is developed in support of Act Against AIDS, a multi-year effort by the U.S. Centers for Disease Control and Prevention to help refocus attention on HIV/AIDS in the U.S.
The Kaiser Family Foundation – a leader in health communications – provides strategic direction and day-to-day management as well as oversees the production of the media campaign. The Black AIDS Institute is a founding partner, providing leadership and technical assistance. Additional financial and substantive support is provided by the Ford Foundation, Elton John AIDS Foundation and MAC AIDS